Marketing Research
The core service driving your business’s strategic decision-making, providing a comprehensive assessment of the market, your competitors, and the commercial environment. This service is critical at key development milestones: launching a new product, penetrating a new market, rebranding, or expanding your territorial footprint. Over the course of a month of in-depth analysis, our team executes more than eight complex research phases to deliver far more than data: a clear positioning strategy, an actionable promotional roadmap, and a realistic optimization of your marketing spend.
Stages
Upon receiving the request, we send you a questionnaire for completion. This is necessary for understanding the objective and obtaining key information about your company and temporary access to your advertising accounts.
Upon receiving the questionnaire, we start the research. Over four working weeks, we closely communicate with you and your specialists to obtain the most accurate results.
At the end of the four weeks, we invite you and your marketing specialists to a research presentation. We recommend not scheduling any other important meetings on that day, as the discussion is extensive and may take a few hours. On our part, we strive to succinctly present the main results to you.
After the discussion, we make adjustments to the research (if necessary) and send you the research presentation in PDF format.
What's Included in Marketing Research
A complex and integrated evaluation of your company's current promotional ecosystem. A detailed scan of all strategies, tactics, and communication channels currently active. Accurately identifying the sources that generate qualified leads and analyzing their feedback to eliminate budget waste and maximize the return on investment of your marketing efforts.
We perform an in-depth analysis of your current and prospective clients, closely evaluating their needs, preferences, psychological barriers, and consumer behavior. The ultimate objective is to precisely segment the market and build distinct customer profiles, enabling hyper-personalized messaging that maximizes conversion rates and reduces ad spend.
We conduct a strategic analysis of the market positioning held by your main rivals, studying in detail their marketing tactics, promotional channels, pricing, and customer interaction strategies. The ultimate goal is to precisely identify the strengths and weaknesses of your direct competition in order to uncover untapped opportunities, differentiate your brand, and build solid competitive advantages.
We strategically evaluate your current service portfolio to verify its alignment with market demand, analyzing individual performance, profitability, and how well the offer matches customer needs. The ultimate goal is to eliminate unprofitable or redundant services, optimize existing packages, and structure clear expansion proposals to capture new audience segments.
We strategically identify and filter all platforms and media (both online and offline) through which your brand can communicate, rigorously evaluating their potential to reach your target audience. The ultimate goal is to exclusively select and prioritize the most effective communication and sales channels, concentrating your financial resources where the return on investment is maximized.
We perform a comparative evaluation of your sales department versus key competitors utilizing direct calls and structured surveys with both converted leads and lost prospects. The ultimate objective is to pinpoint communication gaps within your sales team, analyze customer objections, and implement industry-leading practices to boost conversion rates.
We map out the strategic path a prospective client navigates—from initial brand awareness to final conversion and customer retention—establishing a clear framework for lead engagement and qualification. The ultimate objective is to seamlessly guide the customer along the buying journey, radically optimize conversion rates, and prevent lead leakage at any stage of the sales pipeline.
We fully structure your marketing resources and activities into a clear execution calendar, developing advertising campaigns, content guidelines, and tactical actions over a defined timeframe. The ultimate goal is the smart distribution of the budget across optimal channels, ensuring total control over costs and maximizing the return on investment (ROI).
We synthesize the entire research, turning big data into clear guidelines, data-backed findings, and creative differentiation strategies. The ultimate goal is to deliver an actionable roadmap that eliminates guesswork, optimizes marketing, and drives faster profitability.
“Marketing Research”
| Price: | 4 500 € |
| 1 city | |
| 5 competitors | |
| 1 sales outlet | |
| Promotion plan for | 6 months |
| Price: | 5 850 € |
| 1 city | |
| 5 competitors | |
| 2-3 sales outlets | |
| Promotion plan for | 12 months |
| Стоимость: | 8 900 € |
| 1-3 cities | |
| 7 competitors | |
| 4-6 sales outlets | |
| Promotion plan for: Author's supervision during: |
12 months 1 month |
| Price: | depending on the services selected |
| We offer customized solutions for your application. This can be a stand-alone CJM or CSI/NPS measurement, for example. We will offer the best price for your request | |
| We have research experience in the US and European markets. We will consider a request for research outside of RM | |
Company Audit
Meta (Facebook / Instagram) Advertising
Google Ads Management
Script Development
Sales Department Audit
Sales Department Development
Author Supervision