• Google & Meta Ads Audit: Evaluating advertising accounts for budget optimization;
• Aggregator Efficiency: Analyzing performance on aggregator-type websites;
• SEO Analysis: Evaluating website visibility and technical optimization;
• Reputation Management: Monitoring online reviews and comments;
• Social Media Audit: Analyzing the content strategy on social media networks;
• PPC Financial Analysis: Evaluating cost and conversion metrics (CPM, CPC, CPL, CPA);
• Sales Optimization: Analyzing the average fiscal receipt value per customer;
• CRM Audit: Reviewing the utilization of the customer relationship management system;
• Speed of Response (SLA): Evaluating the response time to incoming leads;
• Commercial Audit: Verifying the effectiveness of the sales scripts used by the team;
• Mystery Shopping: Direct testing of specialists in locations through the Secret Shopper technique.

• Comprehensive Audit Package: Integration of all internal company auditing services.
• Integrated Online/Offline Analysis: Evaluation of both digital (online) and offline marketing strategies.
• SEO Audit: Technical performance and organic visibility analysis for your website.
• Target Audience Segmentation: Identification, analysis, and profiling of ideal customer avatars.
• Competitive Analysis: Evaluation of top competitors' positioning, pricing, and strategies.
• Portfolio Audit: Analysis of the service matrix and commercial offer optimization.
• Channel Mix: Determining and selecting the most effective promotional channels.
• Commercial Performance Analysis: Benchmarking your sales department against the competition.
• Conversion Architecture: Development and optimization of the sales funnel.
• Budgeting & Planning: Media plan creation and strategic budget allocation.

What’s included:

• Portfolio Audit: Analysis of the company’s products and services.
• Target Audience Segmentation: Identification and profiling of ideal customer avatars.
• Business Manager Configuration: Setting up and securing the META technical infrastructure.
• Ads Manager Configuration: Preparing the advertising account and Pixel/Conversions API.
• Target Conversion Setting: Determining the required number of new leads.
• Budget Allocation: Planning and approving the promotional budget.
• Campaign Launch: Activating objective-based ads (Messages, Lead Forms, Traffic).
• Daily Monitoring: Continuous optimization of performance and costs (CPL, CPA).
• Periodic Reporting: Sending weekly reports with the key metrics achieved.

What’s included:

• Client-Side Google Tag Manager Setup: Configuring Google Tag Manager (WEB) to track and monitor on-site user actions.
• Server-Side Google Tag Manager Setup: Configuring Google Tag Manager (SERVER) for advanced and secure data collection.
• Web Analytics Configuration: Comprehensive setup of the Google Analytics account for conversion tracking.
• Indexing Optimization: Configuring Google Search Console to monitor search presence and visibility.
• Google Ads Setup: Preparing, securing, and structuring the advertising account.
• Audience Segmentation: Creating and configuring specific target segments and remarketing lists.
• Campaign Architecture: Creating, configuring, and optimizing campaigns, ad groups, and ad copy.
• Reporting & Forecasting: Providing weekly performance reports and analytical forecasts.

Includes:

• Preliminary Diagnostic Audit: Analyzing the product, target audience, and competitive landscape.
• Establishing Communication Objectives: Setting the communication goals (sale, booking, consultation, retention).
• Call Center Evaluation: Auditing recorded phone conversations within the clinic/company.
• Chat & Messenger Audit: Reviewing communication quality and response times across messaging platforms.
• Dialogue Architecture: Developing the logical structure of the conversation mapped to the sales process stages.
• Qualification Modules: Crafting speech scripts for establishing contact and identifying client needs.
• Value Presentation: Forming pitch frameworks focused on benefits rather than features.
• Objection Management: Optimizing responses to hesitations, high price points, or difficult questions.
• Closing Techniques: Developing options for finalizing the conversation and guiding toward a Call to Action (CTA).
• Omnichannel Adaptation: Customizing scripts for different channels (phone, chat, offline).
• Alternative Scenarios: Creating backup dialogue branches based on customer reactions.
• Optimization Through Testing: Pilot testing scripts in real-time and continuously optimizing them.
• Implementation Guide: Providing practical recommendations for integrating the scripts into the team's routine.

Includes:

• Organizational Architecture: Analysis of department structure, roles, and internal hierarchy.
• Sales Funnel Analysis: Evaluation of operational workflows and sales stages.
• Conversion Audit: Analysis of performance and conversion rates across the sales funnel.
• Team Productivity: Evaluation of the efficiency, skills, and performance of the sales staff.
• Technological Audit: Evaluation of the tools used (CRM systems, IP telephony, integrated software).
• Customer Care Quality: Monitoring communication quality, tone of voice, and customer approach.
• Metric Evaluation: Analysis of the established and monitored Key Performance Indicators (KPIs).
• Loss & Opportunity Analysis: Identifying growth areas and critical drop-off points where customers are lost.

Includes:

• KPI & Standards Monitoring: Implementing and controlling operational procedures and key performance indicators.
• Project Management: Continuous monitoring and traceability of active tasks and projects.
• Operational Support & Correction: Rapid intervention to remedy errors and guide the team.
• Feedback & Mentoring: Regular evaluation sessions and practical recommendations to drive performance growth.
• Motivation & Organizational Culture: Developing staff incentive systems and reinforcing internal discipline.
• Process Optimization: Streamlining workflows to maximize daily productivity.
• Strategic Reporting: Preparing activity reports and analyzing the attainment of business objectives.

• Strategic Continuity: Solely focusing on the ongoing study and implementation of the marketing strategy.
• Dedicated Team: Assigning a tailored group of marketing specialists and experts.
• Executive Coordination: Providing strategic leadership and guidance for all commercial processes.
• Budget Optimization: Continuously monitoring and optimizing advertising investments (ROI).
• Weekly Control: Routinely evaluating performance indicators and achieved results.
• Mentorship & Training: Training, guiding, and professionally developing internal staff.
• Analytical Reporting: Delivering regular reports based on the correlated analysis of business data.